PERSONAL BRAND PHOTOGRAPHY COURSE

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Course curriculum

1. Copy right
1. How this mentorship works & why I am different.
2. What's included in the course
3. How to edit workbooks inside the COURSE
4. Why it's important to launch not start
5. Reverse engineering explained
1. Things to do before working with paying clients
2. Launch Plan Example Complete Start Up : Tweak based on experience & Time You Have
3. YOUR LAUNCH PLAN WORKBOOK
1. WHO IS YOUR IDEAL CLIENT?
2. SETTING GOALS FOR YOUR BUSINESS
1. DREAM CLIENT AVATAR WORKBOOK
1. Here are two ways to make money as you LEARN & work through this course
1. INCOME GOAL & MONTHLY ACCOUNTABILITY WORKBOOK
1. How to build a port folio - THE RIGHT WAY
2. How to plan a successful styled shoot/ port folio - step by step guide to planning
3. Shoot Planning Template Canva
4. Building a port folio
5. Only shoot what you want to sell
1. Model Release Form
2. Contract Commercial
3. Portrait Contract
4. Wedding Contract
5. Copyright
1. How to plan a shoot day workbook
1. How this lesson works & why it's in this order
2. Practice Challenge : The Apple
1. What you need to get started
2. Camera & Lens Purchase Guide Intro
3. What camera body should I buy
4. What lens should I buy
5. What SD card / CF card should I buy
6. Why it's important to purchase LARGE STORAGE computers for your photography work
7. What Computer Should I buy
1. BEFORE YOU START THIS MODULE WATCH THIS
2. GETTING STARTED WITH AUTO
3. SHOOTING MANUAL CONDENSED LESSON - IF YOUR SHORT ON TIME
4. EXPOSURE
5. APERTURE
6. ISO
7. SHUTTER SPEED
8. WHITE BALANCE : AUTO VS KELVIN
9. FOCUS MODES
10. Canon 5D mark IV & EOS - Back Button Focus Set Up Tutorial - Extra Sharp Images
11. Manual Focus Written Instructions - Canon
12. SD CARD SET UP & FILE RECORDING SET UP
1. Canon R series - Focus Settings
2. CANON R6 focusing set up & tutorial
3. Canon R series - Focus Set Up
1. Practice Studio Lighting Without a STUDIO -AI STUDIO
2. VIDEO USING AI STUDIO & EXAMPLE OF HOW IT WORKS
3. Key -Fill & Backlight explained
4. Studio Light set up for light & airy
1. SOME OF MY FAVOURITE LIGHTING TO WORK WITH & EXPLORE
2. How to find the BEST light on location
3. Lighting Cheat Sheet
1. How to use your cheat sheet for MANUAL practice
2. CHEAT SHEET DOWNLOAD . MANUAL & LIGHTING HACKS
1. What makes a light & airy image
2. Lighting for Light & Airy Images
3. Choosing the right LOCATION for light & airy images
4. Equipment & preset for light & airy images
5. HOW TO EDIT LIGHT & AIRY #1
6. HOW TO EDIT LIGHT & AIRY MUTED #2
7. Lightroom Preset Light & Airy One
1. Light & Airy Studio Edit
2. Light & Airy Realestate in a lifestyle property
3. Masking bright white backgrounds in LIGHTROOM
4. Vue Aesthetic
5. Vue Aesthetic 2
1. Casting Call Marketing Visual Template example
2. Casting Call Example Template: Folio Building Day
3. Casting call template for professional talent
4. Shoot Expectations for MODELS email template
1. Intro to our shoot series
2. Location tour & why I chose it for my aesthetic
3. Scouting Location & Best Light
4. LIGHTING CHEAT SHEET
5. Cameras & Lens Choice for todays shoot
6. Camera Set Up
7. Where to find settings on the back of the camera
8. CheckList - BEFORE YOU SHOOT
9. Adding additional light - Speedlight
10. Pose Flow & Mirroring Example
11. Shooting manual with cheat sheet in ACTION
12. Shooting a headshot example
13. Shooting moving subjects SHARP
14. Intentional Blur Shoot & Settings
15. Finding Best Light even in harsh sun
16. CHEAT SHEET
17. NOW A REAL SHOOT EXPERIENCE!
1. VUE aesthetic lightroom sneaky peaks : Lifestyle studio setting
2. Vue Aesthetic - filling background
3. Vue Aesthetic - Smooth under eye
4. Male Realestate Headshot- Shoot Location
5. Taylor - Lash up salon lifestyle studio
1. POSING FUNDAMENTALS
2. AUTHENTIC IMAGES & USING PROMPTS
3. USE THIS LIST OF PROMPTS
1. What Equipment is needed to shoot tethered
2. Recommended Links to Suppliers for tethering tools
3. Tethering Set Up Guide : Youtube Tutorial
1. WATCH THIS BEFORE YOU START
2. LIGHTROOM INTRODUCTION
3. EDITING SOFTWARE
4. IMPORT INTO LIGHTROOM
5. ORGANISING PHOTOS IN LIGHTROOM - CREATE A COLLECTION
6. CULL IN LIGHTROOM - CHOOSE FAVOURITES FLAG
7. CULLING WITH COLOUR OR STAR
8. INTRO to EDITING panel - Manually Edit
9. UPLOAD PRESET
10. EDITING WITH PRESETS LIGHTROOM
11. AI ONE CLICK ENHANCEMENTS - TEETH WHITENING, SKIN SMOOTHING , BACKGROUND ENHANCE LIGHTROOM
12. AI BACKGROUND ENHANCEMENTS LIGHTROOM - BEACH
13. MATCH EXPOSURE - FASTER WORK FLOW
14. ANCHOR & SYNC - EDITING WORK FLOW
15. FASTED EDITING TECHNIQUE FOR CONSISTENT BACKDROP
16. EDIT IN PHOTOSHOP THROUGH LIGHTROOM
17. EXPORT PHOTOS - EXACT SETTINGS FOR PRINT & WEB
18. PRESETS
1. HOW THIS LESSON WORKS. WHAT IS COVERED & WHAT ISN'T
2. Getting started with photoshop
3. REMOVING THINGS FROM BACKGROUND - PATCH TOOL
4. EXTEND BACKGROUND - RECTANGLE MARQUEE TOOL
5. Remove stray hair & spots - spot healing brush & patch tool
6. Clone Tool - Remove stray hair, blemishes pimples & also copy & paste parts of photo
7. Locate & IMPORT action panel - QUICK EDITING
8. How to remove a background in PHOTOSHOP
9. Editing with actions
10. Fix mistakes in photoshop
11. Make people SLIMMER & change FACE
12. FIX GLASSES GLARE
13. How to lighten & darken parts of an image - DODGE & BURN TOOL
14. Contour Face with DODGE &BURN
15. TAN LINES
16. ADVANCED SKIN ACTIONS
17. ADVANCED EYES ACTIONS
18. ADVANCED MAKEUP ACTIONS
1. ACTIONS FOR PHOTOSHOPS DOWNLOAD
2. LIGHT & AIRY PRESET
3. 100 PRESET STYLES TO TRIAL
1. Cropping Photos for Social Media
2. Why Variety is KEY for brand photography
3. Recommended Crops for Social Media - Cheat Sheet
4. Software for clients to easily CROP their own photos into multiple platforms - Pic Monkey
5. Composition Work Book
6. Reminder of how to remove background for BLANK SPACE
1. BUSINESS FOUNDATIONS & CHOOSING A BUSINESS NAME
2. LEGAL BUSINESS SET UP. EMAIL & DOMAIN INCLUDED
3. TIME TRACKER
1. How to set up business account
2. XERO- Accounting software
1. WHY IT'S IMPORTANT TO HAVE A GOOGLE BUSINESS ACCOUNT
2. How to set up a google business account
3. TUTORIAL - HOW TO SET UP YOUR GOOGLE BUSINESS ACCOUNT
1. FREE OPTION INSTAGRAM BIO WEBSITE LINK - LINK TO MULTIPLE PLACES
2. How to create a bio link with Canva
3. How to set up an instagram account
4. How to set up a facebook business account
5. How to set up a Pinterest Account
6. How to set up a linked in account
7. How to create a LANDING page to capture leads
8. How to make a lead magnet - CANVA OR ETSY
9. BUILDING LISTS & SOFTWARE
10. LEAD MAGNET RECAP & HOMEWORK WEEK
11. Grow your instagram without a port folio - LEAD GENERATION
1. WATCH FIRST
2. FREE CANVA WEBSITE
3. FREE WEBSITE TO GET STARTED WITH LEAD GENERATION
4. FREE CANVA WEBSITE TEMPLATE
5. PIXISET $100 AUD PER MONTH WITH STORAGE & UPSALES - DOUBLE UP LESSON FROM ABOVE
6. USE SESSION WEBSITE - GREAT FOR CLIENTS TAKING FAST ACTION & MINIS
1. What is pixiset
2. Upload Galleries in Pixiset
3. How clients download images
4. How Clients Order prints & digitals
5. Pixiset Website
1. Business Set Up Check List
1. Introduction to Pricing to Profit & What to consider
2. HOW TO CRAFT PACKAGES FOR YOUR PERSONAL BRAND PHOTOGRAPHY BUSINESS
3. IN PERSON SALES OR ONLINE SALES?
4. IN PERSON SALES PROCESS EXPLAINED:
5. ONLINE SALES PROCESS EXPLAINED:
6. CRAFT 3 X MAIN OFFERS. HERES WHY:
7. SPECIAL OFFERS & CASH INJECTION IDEAS :
8. TIME AUDIT
9. OUTSOURCE NON MONEY MAKING TASKS
10. EXPENSES TO CONSIDER
11. PRICING TO SELL & CREATING PACKAGES
12. PRICING CALCULATOR - GOOGLE DOC
13. PRICING CALCULATOR
14. TIME & INCOME TRACKER PRINT OFF
15. SETTING UP PACKAGES IN STUDIO NINJA FOR AUTOMATIONS
16. HOW TO RESEARCH LOCAL PHOTOGRAPHERS IN YOUR AREA- GOOGLE
17. How to research photographers on Instagram
1. Craft your package check list: Don't move on until you have done everything on the list
1. MY WORKFLOW
2. MY WORKFLOW PDF BOOKLET
3. MY WELCOME PACK I SEND TO CLIENT: EXAMPLE TO INSPIRE YOU
4. MY PLANNING TOOLS I SEND OUT TO CLIENTS
5. MY THANK YOU PACK I SEND TO CLIENTS
6. FIND YOUR OWN TEMPLATES, WORKBOOKS, SOCIAL POSTS & THANK YOU PACKS
7. ALTERNATIVE WORKFLOW EXAMPLE: PERSONAL BRAND PHOTOGRAPHY BUSINESS
8. VIDEO TUTORIAL OF STUDIO NINJA AUTOMATIONS FOR WORK FLOW
9. How to support client's on their personal brand session
10. MY WELCOME PACK TEMPLATE
11. MY THANK YOU PACK TEMPLATE
12. MY PLANNING DOCUMENT
1. Use this checklist before moving forward
1. WHAT IS A SALES FUNNEL WITH EXAMPLES:
2. SALES FUNNEL & LEAD MAGNET
1. INTRODUCTION TO AUTOMATIONS
2. WHY SET UP AUTOMATIONS IN YOUR BUSINESS?
3. WHAT TO AUTOMATE WITH LINKS TO SOFTWARE
4. STUDIO NINJA - RECOMMENDED CRM
5. USING CONVERT KIT TO AUTOMATE YOUR EMAILS FOR FREE - REPEAT LESSON
6. AUTOMATE YOUR WORKFLOW WITH STUDIO NINJA- PAID
7. AUTOMATE YOUR WORK FLOW - FREE OPTIONS
1. Instagram strategy
2. SOCIAL MEDIA MARKETING -DASH OF MILK GUEST LESSON
3. WHERE TO MARKET YOUR BUSINESS
4. MARKETING HACKS FOR REPEAT BUSINESS
5. Membership Example - Brand/Headshot/Social Media Photography
6. Membership Example Family Session
7. MARKETING COPY - HOW TO SELL WITH CAPTIONS & COPYWRITING
1. LAUNCH EMAIL 1.
2. LAUNCH EMAIL 2.
3. LAUNCH EMAIL 3.
4. LAUNCH EMAIL 4
5. LAUNCH EMAIL 5.
1. WHY YOU SHOULD PERSONAL BRAND YOURSELF
2. SELF PORTRAIT BEHIND THE SCENES
3. EQUIPMENT NEEDED
4. SELF PORTRAITS SET UP
5. SECRET FOCUS SETTINGS
6. BEHIND THE SCENES SELF PORTRAITS
7. WHAT YOU NEED FOR SELF PORTRAITS - SMART PHONE
1. MARKETING WITH MINIS & SHOOT DAYS FOR SECURITY OF INCOME
2. HOW TO TAKE BOOKING FOR MINI WITH EASE - PIXISET TUTORIAL
3. HOW TO SELL MINIS TO YOUR EMAIL LIST
4. MARKETING & MESSAGING
5. MINI LAUNCH CHECKLIST
6. USE SESSIONS FOR MINI'S
1. SALES
2. 9 WAYS to book a sales call
1. WHY EMAIL MARKETING IS IMPORTANT

About this course

$600.00
246 lessons
10.5 hours of video content

Discover your potential, starting today

Enroll today

please read

HOW THE MENTORSHIP WORKS

BEFORE YOU LAUNCH A PHOTOGRAPHY BUSINESS

CLARITY IS POWER - SET GOALS FOR YOUR BUSINESS

HOMEWORK #1 : Fill in your dream client avatar workbook

HOW TO MAKE MONEY AS YOU LEARN

HOMEWORK #2 : Set goals for your business

HOW TO BUILD A PORT FOLIO - THE RIGHT WAY

BONUS: CONTRACT & MODEL RELEASE FORM

HOMEWORK #3: Create a vision for your DREAM folio build shoot day

HOMEWORK #4: Learn your camera & purchase the right equipment for your vision

WHAT CAMERA , LENS & EQUIPMENT SHOULD YOU BUY

LEARN HOW TO USE YOUR CAMERA

CAMERA FOCUS TIPS - YOUTUBE SHORT CUTS

STUDIO LIGHTING

LIGHTING GUIDE & CHEAT SHEET

CHEAT SHEETS FOR PRACTICING MANUAL

HOW TO SHOOT AND EDIT LIGHT & AIRY IMAGES - THIS WILL HELP CHOOSE RIGHT EQUIPMENT

MORE Light & Airy Editing Tutorials

HOMEWORK #5: Casting Model Call & Start Shooting for Folio

WATCH A SHOOT APPLYING ALL THE TOOLS & LEARNING SUPPORT

WATCH ME EDIT LIGHT & AIRY TUTORIALS

POSING CLIENTS TIPS & TRICKS

SHOOTING TETHERED

LEARN EDITING LIGHTROOM & PHOTOSHOP

PHOTOSHOP - ADVANCED FIX UPS

ACTIONS & PRESETS TO DOWNLOAD

CROPPING & COMPOSITION FOR BUSINESSES - SHOOT USABLE IMAGES

BUSINESS FOUNDATIONS

BUSINESS BANKING SET UP

FREE GOOGLE BUSINESS ACCOUNT FOR LOCAL SEO

SET UP SOCIAL ACCOUNTS

BUILD YOUR WEBSITE - FROM FREE TO PAID OPTIONS

PIXISET & WHY I USE IT - EXTENDED MODULES

HOMEWORK #7 : Build your business checklist! Don't move on until you have completed all tasks

PRICE TO PROFIT & BUILD YOUR PACKAGES

HOMEWORK #8 CRAFT YOUR PACKAGES

BUILD YOUR WORKFLOW & CUSTOMER JOURNEY

HOMEWORK: BUILD YOUR WORKFLOW CHECKLIST

CAPTURING LEADS & CREATING YOUR SALES FUNNEL

AUTOMATE YOUR BUSINESS

***** MARKETING & SALES *****

LAUNCH EMAIL TEMPLATES

SELF PORTRAITS - MARKET YOURSELF AS A PERSONAL BRAND

MARKETING & SELLING MINI SHOOT DAYS

BONUS: SALES SCRIPTS

BONUS: EMAIL MARKETING - WORK SMARTER NOT HARDER

About this course

* MARKETING & SALES *